PDF Download The Business of Sports, 2nd Edition
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The Business of Sports, 2nd Edition
PDF Download The Business of Sports, 2nd Edition
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About the Author
University of Pennsylvania - The Wharton School, Pennsylvania
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Product details
Paperback: 770 pages
Publisher: Jones & Bartlett Learning; 2nd edition (October 26, 2010)
Language: English
ISBN-10: 0763780782
ISBN-13: 978-0763780784
Product Dimensions:
8.5 x 1.6 x 11 inches
Shipping Weight: 3.2 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
13 customer reviews
Amazon Best Sellers Rank:
#709,436 in Books (See Top 100 in Books)
Because Amazon merged my review to 2nd edition's page (dont you just hate that?) I have to specify: THIS IS FOR THE FIRST EDITION...This excellent book, in fact, probably the best book on the sports business I've read (which is about 12-15 for some perspective). My only wish is that the text would be updated but with post the year 2000 data and statistics. In this book many of authors cite that the NBA is the most financially successful league, obviously correct if your looking at the numbers from the 90's (as I write this, March 2010, the NBA is $400 million in the RED). Finally a text explains the why and how it came to be sports franchise owners and their leagues can legally get away with violating just about every antitrust statute; there is even a real world example of mezzanine finance included in this book. Some discussion about the issues regarding sports accoutning, but not enough in my opinion. This book has just almost everything you NEED to know about pro and even semi-pro sports, along with their respective histories.Not as in depth as a compendium but not as superficial as a survey, written and put together in a traditional "review" style text. Several authors several topics taken from their previous works contribute to this text, making some of the articles biased where others are pretty neutral towards the subject matter. Mostly it reads relatively dry and slightly academic, but with the amount of detail and research analyzed, its ok w/me; this book is not meant to be a "pop-economics" text.5 stars for detail, accuracy, relevancy...its easy to overlook its outdated data when a)you can do your own contemporaneous data research and supposition and b)see beginning of sentence. Also, its very nice for the price.NOTE: One last thing, this book does not concern itself with sports torts or player contracts/representation laws.
Great read! I'm currently a student in the SMBA program at San Diego State University and I had to read this for Sports Law class, which ironically was also taught by the author himself, Scott Rosner. This is a comprehensive look at the various focal points of business of sports along with some historical perspective, which really made the read enjoyable especially if you're interested in this subject!Definitely a must read for anybody who is looking to get more background information into the world of sports business.
each chapter contains articles that are easy to read and specific to the chpater theme. Can read in short periods of time or as a book
Great book, I have used it a lot!
I will keep this book for future reference. It saved me a lot of money.
This book is exactly what I asked for and provides a solid overview of real-world sports business knowledge, problems, and solutions. It contains real examples and excerpts from other publications, and is a valuable resource to those seeking sports business expertise.
The best sports marketing book I've read so far. A lot of useful references, with great analysis & detailed studies. Highly recommended!
I had to get this book for my grad school sports finance course. Had alot of interesting info. for sports marketing/finance topics.. good book to have as reference for those looking to get into sports marketing careers.
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